Both help you understand how AI assistants talk about your brand. They are built for different jobs.
An enterprise AI marketing platform for winning in ChatGPT, Perplexity, Claude and Gemini.
Choose Profound if you are a large enterprise that wants a broad AI marketing suite with content generation built in.
Visit Profound →In-house marketing teams that need to beat a named competitor in AI answers, every day, with proof for leadership.
Choose HowAICite if you are a mid-market team that wants to start free, see who AI recommends against named rivals, and get a short list of moves every morning.
Run the free battle scan →The battle scan runs real AI answers for your site and up to three rivals. No card, no email.
A lost question is reported only when a second AI answer agrees, and alerts arrive as one morning brief unless you ask for more.
Every morning: what moved, who AI recommends, and the three moves most worth making today.
HowAITrust finds wrong facts in AI answers, shows which page they came from and drafts the correction.
HowAIAds buys placement in AI chatbots only on questions you don't already win organically.
Sample size, AIs, dates and a margin of error, so leadership can trust the report.
Profound is described from its public website in September 2026. Products change; check Profound's site for current features and pricing. All trademarks belong to their owners.