Both help you understand how AI assistants talk about your brand. They are built for different jobs.
AI visibility inside the Semrush SEO platform: share of voice by model and competitor comparisons.
Choose Semrush AI Visibility Toolkit if your team already lives in Semrush for SEO and wants AI visibility alongside it.
Visit Semrush AI Visibility Toolkit →In-house marketing teams that need to beat a named competitor in AI answers, every day, with proof for leadership.
Choose HowAICite if AI answers are a front you want to win on their own terms: false claims, ads inside chatbots and a daily War Room built for that job.
Run the free battle scan →The battle scan runs real AI answers for your site and up to three rivals. No card, no email.
A lost question is reported only when a second AI answer agrees, and alerts arrive as one morning brief unless you ask for more.
Every morning: what moved, who AI recommends, and the three moves most worth making today.
HowAITrust finds wrong facts in AI answers, shows which page they came from and drafts the correction.
HowAIAds buys placement in AI chatbots only on questions you don't already win organically.
Sample size, AIs, dates and a margin of error, so leadership can trust the report.
Semrush AI Visibility Toolkit is described from its public website in September 2026. Products change; check Semrush AI Visibility Toolkit's site for current features and pricing. All trademarks belong to their owners.