How to get cited by AI search engines
There is no guaranteed submission form for ChatGPT citations. AI systems select sources they can crawl, understand and trust.
1. Make your facts easy to extract
Use clear headings, direct answers, tables, dates, pricing and structured HTML. Keep important product and service information in the initial page HTML.
2. Build corroboration beyond your website
AI answers often draw from independent publishers, reviews, directories and community sources. Earn credible mentions; don’t manufacture them.
3. Track the prompts that matter
Measure commercial questions by industry, location and customer profile—not only “what is [brand]?”
4. Monitor accuracy, not just visibility
A brand that is mentioned with outdated pricing or wrong features has a reputation problem. Maintain a source of truth and compare it with AI claims.
5. Improve, then measure again
AI visibility is probabilistic and changes by platform, region and time. Record responses and look for trends over weeks, not one-off screenshots.